Have you noticed the commercials that crow over “less salt” in the soup? They’ve been listening to all the clamour about people consuming too much salt, leading to health problems. And there’s less sugar in some food products, too! Isn’t that great?
If only. I looked into it and here’s what’s actually happening:
Senomyx is a company that uses proprietary taste receptor technologies to discover and develop novel flavour ingredients in the savory, sweet, salt, bitter and cooling areas. “Senomyx has contracted with Kraft, Nestle, Coca Cola, Campbell Soup to put a chemical in foods that masks bitter flavors by turning off bitter flavor receptors on the tongue and enhancing salty and sweet flavors. This would allow the companies to tout claims such as “less sugar” or “lower sodium” by reducing the actual sugar and/or salt by approximately half, but the foods will retain the same level of sweetness or saltiness when they touch the tongue by fooling your brain.” (NaturalNews.com)
This new chemical additive isn’t required to be listed on the label. It’s included in “artificial flavour”. If it says “artificial flavour (or flavor)”, it’s not real, not natural, not good for your health, and certainly not sustainable. Just like artificial fragrances, artificial flavours are just that — artificial.
So…good about less salt and sugar, but definitely bad about yet another chemical in food. The only healthy choice is to not buy into processed foods at all.